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Have you ever seen lesser known companies going viral just in a matter of days, because they created a promotional content that clicked the viewer right away?
Yes, we have all been witness to such incidences where out of luck and creativity, little firms got enormous publicity and coverage. And since that moment they became key players in huge monopolies.
You know what ‘creative marketing content’ is one of the only options that newly organized, small companies have at their disposal.
Apart from spending millions of dollars on publicity and advertisement, just one good, catchy ad can change your and your brand’s fate forever…
With the advent of creative content marketing comes the whole idea of marketing campaigns. You must be aware that companies these days are just mad after creating addictive marketing campaigns, in the race of marketing they are pandering to all kinds stuff, sometimes looking really ill-advised.
The matter with greater firms is much different, they cannot really afford anything that will negatively affect their brand image.
For instance, brands like, BOSS, Adidas, Nike, Gucci, Walls, Starbucks, Coca cola, etc. cannot simply afford to make idiotic content that could devastate their image.
Such companies spend millions of dollars just to make attractive, addictive and unique content campaigns, that could help boost their sales and keep them in the market in the long run.
We cannot just ignore the potential that the marketing world has. It could take your business over the skies of success, and on the other hand one stupid campaign could hit your brand image very bad.
Simply look at the top businesses like Apple and Motorola and analyze the strategies that they use for marketing.
How simple yet addictive content campaigns have taken them to unlimited levels of success and prosperity that every other person looking for a job has a desire to work in these companies.
Assignment help services in uk says that individuals will always prefer to work in companies with high profile, than ones with low profile, as successful firms have huge opportunities ahead whereas firms with poor marketing have little security and benefits (financial or otherwise) to offer to their employees.
Do you have a wish that one day you could produce such enormously addictive and creative content campaigns for your company, NGO, or any particular cause that people would only think of you when it came to your particular field?
We know the answer is yes. And so we are going to be sharing with you five tips that will benefit you throughout your life….
- Get it Right the First Time:
This is a very vast idea that has been adopted by a range of companies around the world. Originally it was coined by the Japanese experts who believed that getting things right the first time was more necessary than any other concept.
This concept is nowhere more important and relevant than in the field of marketing. Why? Because just one bad advert and you are off the race.
Content marketing campaigns should be created keeping in view the immense effect they may have on the brand image.
We have always heard of big companies that went down the spiral just because of poor advertising. If you are on your way to creating content for your brand, make sure you have all the information regarding customer interests and preferences before you launch the campaign.
- Make Something That Hits the Emotions:
It always pays immensely if your campaign succeeds in hitting your customer’s emotions. Emotional attachment to a particular brand is what the brands are looking for…
If you create such a content that is catchy and emotional and that also gets the customers emotional, chances are that your brand will be raking in a lot of reviews, money and public attention.
Take for example, a campaign run by the WWE (World Wrestling Entertainment) in which they paid tribute to the American soldiers…
The campaign just got viral considering that the WWE is operated mainly from the USA, the local people loved the campaign.
The US-Army tribute campaign has lasted for several years and has also become a side theme for the WWE network, which means wherever the WWE stars go they bring with them a nationalistic feel for the Americans.
- Do What Matters to Them:
Never create a content marketing campaign that doesn’t matter to the people. People will not take a second to reject your brand if you are not taking care of what matter to them.
For instance, people in the Middle East will not care about a theme that is related to the West, something that doesn’t match their culture and country traditions.
Similarly, people in the West will be cold to receive a marketing campaign that is new or unrelated to them.
This mistake has been committed by a lot many brands who eventually had to pay the price through low sales and less public attention.
- Analyze Viral Campaigns:
Why don’t you analyze campaigns that are already viral and going strong? What many growing businesses do is they track the ideas and patterns of other strong firms in the market. They analyze how a company could monopolize such a huge market just with its marketing strategies.
Marketing campaigns are very strong and have proven to be excellent profit and customer-base generators. You will not be able to reach the peaks by yourself, you would also need to look at your competitors and counterparts to see what they are doing.
It is fairly easy for small companies to get marketing ideas from the big companies existing in the market, and no company will really be objecting to you. This is not the case with large firms, for them it’s a matter of life and death.
Either they produce something which doesn’t even remotely match the content of their opponents or if they copy their opponents then you must have seen big firms collapsing due to the copied or plagiarized campaigns that they ran.
So analyze and learn from bigger firms, and see what is there for you to pick, but never copy the whole thing, otherwise you would never be able to stand upon your feet.
- Use Humor and Show Sensitivity:
Humor is contagious and if you want your marketing campaigns to grow and deliver results then you must add some humor to the thing.
Without humor there is not much that could be done to promote the brand, if it is just a dull, and boring campaign then thousands of such campaigns started and ended without anyone even slightly noticing them.
Don’t plan marketing programs that don’t interest the audience, for example you are running a women rights campaign as it is an important it will gain some attention but if it is not properly organized with some interesting factors added to it, who’s going to join it..?
Hundreds of such campaigns have been launched and closed with almost zero marketing results achieved.
Now it’s your time to create something new and appealing and so catchy that you steal the show and stay remembered for decades because of just one content marketing campaign.
This has been achieved by people and could be achieved by you too… What is important is that you start taking creative content seriously and look for opportunities to learn how expert content creators are able to attract so many customers for themselves.
Money doesn’t necessarily count in the content marketing campaign. Yes you would need some money but actually a good theme, excellent ideas and a striking strategy is what is needed for your campaign to go viral, once it is viral, it will bring its own perks and share of money for you and your brand.
Hi, I’m Adam Sheen. I have been working with do my assignment website for many years. I completed my PhD in the late 90s in the field of English Language. I believe in serving the people through the skills I have been gifted with.